Source and context
What Samsung announced
Samsung has launched a global video campaign titled “Your Companion to AI Living” that demonstrates how its AI technology and connected devices work together to offer proactive, personalized support in daily life. Introduced at The First Look during CES 2026, the campaign presents three short, humorous videos that focus on health, family and pet care and are being shown on major public screens and Samsung’s social channels.
Campaign highlights
Health: One video shows how the Antioxidant Index feature — available through the Galaxy Watch8 and the Samsung Health app — helps users check wellness status and receive personalized meal suggestions. The campaign also highlights the AI Food Manager on the Bespoke AI Refrigerator Family Hub, which simplifies ingredient management and recommends tailored recipes.
Key takeaway
Samsung has launched a global video campaign, “Your Companion to AI Living,” showcasing how AI-powered features across its products aim to provide proactive, personalized support for health, family and pet care.
Pets: For pet owners, Samsung features Now Brief integration with Pet Care on the SmartThings app. The video illustrates reminders to walk a dog plus recording of walk routes and durations, presenting connected pet management as a seamless extension of daily routines.
Family and safety: A third video demonstrates Call Screening on Galaxy smartphones helping elderly family members avoid unwanted calls, including potential voice phishing attempts. The vignette positions this feature as a practical, safety-oriented use of on-device AI.
3 min read
Samsung coverage from PhonesGATE. Published Jun 10, 2026.
Where the campaign will appear
The videos are being showcased on screens in major landmarks such as Times Square in New York and Piccadilly Circus in London, as well as on Samsung’s YouTube and Instagram channels.
Why it matters
The campaign highlights Samsung’s push to tie AI capabilities to everyday tasks across its ecosystem rather than promoting isolated device upgrades. By demonstrating specific, relatable scenarios — from meal planning to pet care and scam protection — the company is framing AI as a utility that anticipates needs and reduces friction in routine moments.
PhonesGATE quick analysis
Samsung’s approach in this campaign is practical and user-centric: the chosen examples show incremental value rather than headline-grabbing, speculative features. That can help normalize AI-driven conveniences for mainstream consumers by emphasizing usefulness over novelty. Showcasing these features on high-visibility public screens and social platforms aims to translate concept-stage talks about AI into tangible, branded experiences tied to familiar Samsung hardware and apps.
What this means for buyers
Buyers should view these campaign examples as previews of how Samsung intends to integrate AI across existing products and services. If the features highlighted—like Antioxidant Index, AI Food Manager, Now Brief with Pet Care, and Call Screening—matter to daily routines, customers will want to confirm current availability in their region and compatibility with their devices and accounts. Some conveniences are delivered through combinations of hardware (e.g., Galaxy Watch8 or Family Hub refrigerators) and software/services (Samsung Health, SmartThings), so prospective purchasers should check whether their ecosystem setup supports the functionality shown.
Related device context
Devices and services explicitly featured in the campaign include Galaxy Watch8, the Samsung Health app, the Bespoke AI Refrigerator Family Hub, the SmartThings app with Pet Care integration, and Galaxy smartphone Call Screening. Users researching any of these products may consider how integrated AI features could influence daily value and convenience when choosing models.
Sources and methodology
This article is based on reporting from Samsung Global Newsroom, with PhonesGATE editorial context and buyer-focused analysis.