Source and context
Market researcher Omdia reports that Huawei sold 15.2 million smartphones in China during Q2 2026, good for a 23% share of the market and first place by shipments. That compares with 12.2 million units and an 18% share in the same quarter last year, representing roughly 25% year-over-year growth for the company.
What Omdia found
Omdia’s ranking shows Apple in second place with 12.4 million iPhones and a 19% market share, which the researcher notes is also up year-over-year. OPPO and Vivo follow, each with just over 10 million shipments (10.6 million and 10.5 million respectively) and roughly 16% shares apiece. Xiaomi placed fifth with 8.2 million units. Apart from Huawei and Apple, Omdia’s data indicates that the Android brands in China’s top five all posted negative annual growth during the quarter.
Why it matters
The results suggest a shifting dynamic within China’s smartphone market: Huawei has regained momentum in domestic sales, while Apple continues to expand its footprint. The pattern of declines among several Android competitors highlights intensifying pricing and product competition, especially as manufacturers seek to defend or regain market share.
Key takeaway
Omdia data shows Huawei led China smartphone shipments in Q2 2026 with 15.2 million units and a 23% market share, up from 12.2 million a year earlier. Apple followed in second place, while most Android brands outside Huawei recorded year-over-year declines.
PhonesGATE quick analysis
Omdia attributes much of Huawei’s rebound to a steady pricing approach and renewed competitiveness across both entry-level and flagship lines. The analyst cited by the report highlights recent models such as the Pura X Max and the Enjoy 90 Pro Max as contributing to consumer interest. For Apple, stable pricing of iPhones is also presented as a factor supporting its growth.
What this means for buyers
For consumers in China, the current market suggests strong options across price tiers. Huawei’s renewed strength may translate into sharper value propositions from its midrange and flagship devices, while Apple’s continued momentum could keep iPhone pricing firm. Buyers looking for the best deals should watch for promotional activity from the other Android brands, which may use discounts or targeted offers to counteract recent shipment declines.
3 min read
Apple coverage from PhonesGATE. Published Jul 15, 2026.
Related device context
Devices named in the shipment discussion include Huawei’s Pura X Max and Enjoy 90 Pro Max, which the report cites as examples of models drawing favorable market response. Readers comparing choices may also consider recent flagship and midrange releases across Huawei, Apple, OPPO, Vivo, and Xiaomi when evaluating value, software support, and ecosystem considerations.
Sources and methodology
This article is based on reporting from Huawei Central, with PhonesGATE editorial context and buyer-focused analysis.